Hi!

For my Social Media class, my professor, Barbara Nixon asked us to create a podcast that related to some form of PR.

Because I am a big sports fanatic, I decided to do mine on Sports and Public Relations.

I’ve provided a link to the podcast, as well as an outline for the podcast below. Listen in and enjoy!

Tune in at: http://meshae.podbean.com/

Outline of Episode 1: “Who’s that girl on the field?”

Introduction:

• MeShae Hankerson, Senior Public Relations major
• Today’s topic – “Public Relations in Sports”
• Aspiring Sport PR Professionals

Why Public Relations is important in sports:

• Sports has an international reach
• Touches all aspects and areas of Public Relations
• Crisis management, event planning, community relations, and media relations

What do Sports PR Professionals do?:

• Everything
• The job is 24 hours and 7 days a week.
• Important to have a new media background and interest in communication.

Advice to current and aspiring Sports PR professionals:

• Visit Brian Gleason’s blog and read “3 Items for the Sports PR person to keep handy” – http://prinsportsblog.com/
• Network. Network. Network.

Have you heard of Ann Minch, the displeased Bank of America employee that posted a video about the recent change in her interest rate? Well if you haven’t check out the video below that created such an uproar from people all over the world going through the same situation. With over 500,000 views and growing mainstream media attention , the video made Bank of America pay address the high interest rank and make necessary changes.

The 2nd  is Oregon Duck’s “I love my Ducks” a video celebrating Oregon being the Rose Bowl. It has over 720,000 views on youtube.

The 3rd is the Nike commerical. It was created a few years ago. This is just one of series of commericals that were made where basketball sounds where arranged in a way to make hip hip beats. This one didn’t recieve as many views as the last one but it did create a lot of euthiasm because many freestyle players tried mimicing the videos.

I used singer Chris Brown as topic of discussion! Hope you like it!

I apologize for the buzzing in the background, my speakers malfunctioned.

Click PODCAST to listen.

Martin Waxman provided a lot a valuable information. I feel as though his information was very useful because he is still actively working in the PR field and he is a professor. He is able to provide his students with very updated and hands on information by being very active in his field.

It is imperative for graduating pr majors to still be able to utilize the tradition skills gained during college. Even though social media is emerging forcefully Mr. Waxman stated that it is still important that we know the traditional media relations.  I learned that it may less of importance but it is still a necessity. 

 He offered a book that he thought we should read also it’s ”Closure He’s here come Everybody”

What surprised me:

During the interview Waxman stated that while it’s important to know how to use social media you dont have to be on it all the time. This is helpful because I’m not extremely interested in blogging but because I know how to do it, that would give me an advantage when trying to get hired.

It also surprised me that he works actively in the PR field and teaches. This is a great advantage for his students because they are being taught by someone who works everyday in their field of study with real clients.  

The importance of podcasting and traditional relations surprised me also. I thought that because I was informed with social media  I didn’t need to be fluent in my knowledge of traditional media relations. 

What I want to learn more about:

Podcasting and branding my client using podcasting. It’s a new form of technology to me (in the sense) that I have not used if before. Martin __ uses podcasting with his client and he says its better than writing a blog bc once its done its done so you have to think more. I believe that this will help with just your pr skills overall because you are practically thinking on your toes.

This site serves as a way to get in touch with more people in the field of PR and even get involved with some of the activities being advertised.

While using PR Open Mic, I had a chance to connect with Ms. Donna Hill and learn about several pr campaign and strategies being used. For example, I just recieved a message from her about the Blind Driver’s Challenge where NY is proposing new laws on blind drivers. Hill says, “The NY adoption reform story shows how finding a secondary interest can help your clients get exposure for their primary goals. The Thought Provoker story is an example of using the internet to advance discussions on social issues.”

Hill also has sent me information about other PR activism like Haiti relief efforts and  breast cancer awareness.

Without PR Open Mic I would have not known about the blind reform acts in New York and Haitian relief efforts. Below I have posted links to information concerning the New York Blind reform acts and Haitian Relief efforts.

1. The Blind Driver Challenge: How Will Virginia Tech’s Car for Blind People Affect Society?

http://engineering.suite101.com/article.cfm/the-blind-driver-challenge

2. Thought Provokers and Robert Leslie Newman
Nebraska Writer and Athlete is Changing What It Means to be Blind
http://blindness.suite101.com/article.cfm/thought-provokers-and-robert-leslie-newman

3. Dennis H.R. Sumlin – a New York Adoption Story: a Bblind Songwriter and Artist Recruiter’s Long Journey Home
http://law.suite101.com/article.cfm/dennis-hr-sumlin—a-new-york-adoption-story

http://educationalissues.suite101.com/article.cfm/2009_in_review_progress_for_the_blind
Not blind? Don’t know anyone who is? The CDC predicts exploding diabetes-related blindness. Will declining Braille literacy affect taxpayers? Or, is Braille obsolete?
Folk Musicians Support Red Cross Haitian Relief
The Spirit of Giving at Binghamton’s Cranberry Coffeehouse
Jan. 23, 2010
http://folkmusic.suite101.com/article.cfm/folk_musicians_support_red_cross_haitian_relief

Haiti’s earthquake dominates the thoughts of folk musicians and fans at Binghamton’s Cranberry Coffeehouse. John Kirk and Trish Miller inspire gifts to the Red Cross.

Information about the events were supplied by Donna Hill.

Wikipedia defines a podcast as a series of digital media files (either audio or video) that are released episodically and downloaded through web syndication. The mode of delivery differentiates podcasting from other means of accessing media files over the Internet, such as direct download, or streamed webcasting.

According to Wikipedia, Researchers at the University of Texas in Austin are currently suggesting a four part definition of a podcast: A podcast is a digital audio or video file that is episodic; downloadable; program-driven, mainly with a host and/or theme; and convenient, usually via an automated feed with computer software.

Many companies use podcast as a way of broadcasting information at an affordable price. Podcasting is used by many companies and its popularity has grown a lot since 2004. Many people may use a podcast to record what happens at conferences, events, and lectures.  Others may use it as a form of syndication, like a talk show or news cast.

PR professionals and majors can benefit greatly from podcast because it is efficient, widespread, and affordable. Podcast can be used as a tool for viral marketing to spread awareness and reinforce ideas of brand or product. Because it is on the internet, it is widely accessible and can end up any and every where. With a well thought out plan, a podcast can start a successful internet public relations campaign.