April 20, 2010

TOW 15…. Featuring Ms. Jayme Stroud

Posted in PR Connections, PR Social Media, TOW at 6:19 PM by Victoria

What classifies as public knowledge? When do celebrities and other public figures have the right to draw the line?! Understood they chose that public life, but there should be a line drawn to what is considered public business. An example of this is Beyoncé and Jay’s marriage. They did everything to keep their dating under wraps, and even more to keep their wedding that way. But as public figures, the press made that near impossible. For years, different gossip sites linked them together, making different speculations about what they thought was going on between the two.

It’s amazing that something so sacred as marriage could cause so much ”buzzworthiness” and curiosity among the public. They never admitted to being married until the 2010 Grammys when Beyoncé won her award and got so caught up in the moment that she thanked her man. The media had a field day with her one minute speech because all of their speculations were finally confirmed.

A couple that is usually so private finally let the cat out of the bag and this again sent the media into a frenzy. They started making up reasons about why Beyoncé and Jay were unhappy. Media sites like mediatakeout.com and other gossip sites were reporting bogus stories just to gain readers when they for so long were on #teamBeyandJay and spent years linking them together. From stories of his infidelities to stories of her not wanting children, these sites reported anything they could to make their sites more interesting.  

It’s unfortunate when people feel entitled to your information and you no longer have the privacy that you deserve. Because they are public figures, I think many times people want to know what is going on with them. When is that curiosity too much? When will we let our public figures breathe and have at least one thing they can call their own…like their marriage.

*this is a performance of Forever Young by Jay-Z at the 2010 Coachella Music Festival…enjoy!

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ToW 14… featuring MeShae’ Hankerson

Posted in PR Connections, PR Social Media, TOW at 4:56 PM by Victoria

Check Out my guest blogger MeShae’ Hankerson….

Hi!

For my Social Media class, my professor, Barbara Nixon asked us to create a podcast that related to some form of PR.

Because I am a big sports fanatic, I decided to do mine on Sports and Public Relations.

I’ve provided a link to the podcast, as well as an outline for the podcast below. Listen in and enjoy!

Tune in at: http://meshae.podbean.com/

Outline of Episode 1: “Who’s that girl on the field?”

Introduction:

  • MeShae Hankerson, Senior Public Relations major
  • Today’s topic – “Public Relations in Sports”
  • Aspiring Sport PR Professionals

Why Public Relations is important in sports:

  • Sports has an international reach
  • Touches all aspects and areas of Public Relations
  • Crisis management, event planning, community relations, and media relations

What do Sports PR Professionals do?:

  • Everything
  • The job is 24 hours and 7 days a week.
  • Important to have a new media background and interest in communication.

Advice to current and aspiring Sports PR professionals:

  • Visit Brian Gleason’s blog and read “3 Items for the Sports PR person to keep handy” – http://prinsportsblog.com/
  • Network. Network. Network.

April 16, 2010

GSU-ADE (GSU Anthem).. We’re going Viral

Posted in Connections and Current Events, ME... ME... ME... Klarity, PR Connections, PR Social Media at 1:41 PM by Victoria

April 12, 2010

Ben Roethlisberger….

Posted in 1 at 10:28 AM by Victoria

<So today it will be decided if Ben Roethlisberger will be charged with sexual assault of a Milledgeville college student. This is the 2nd allegation this year claiming that Roethlisberger sexually assaulted someone.
Maybe he’s a victim of an unfortunately coincidence. I don’t know. I wasn’t there and I have not been involved with the investigation. However I do find it a least bit awkward that he is being accused of the same crime more than once in a year.
I do not believe that this will go to trial mainly because of where it happened and how powerful Roethlisberger is.
But this is what he and his pr team need to….
1. Make a statement… and be cooperative with the police. Last I heard he wasn’t talking anymore with the investigators. He must let his fans know that he wouldn’t commit such crimes *side eye*.
2. Keep Big Ben away from Alcohol… especially bars!!!
3. Finally he needs to get out and do some good for the community… Time heals all wounds so he needs to be seen doing great things for his community and the NFL.

April 5, 2010

TOW 13 Viral Video

Posted in 1 at 6:59 PM by Victoria

Viral videos (if done correctly) are great ways to raise awareness about a product, brand, company or event. Below I have embedded videos of different subjects to exemplify viral videos…

Have you heard of Ann Minch, the displeased Bank of America employee that posted a video about the recent change in her interest rate? Well if you haven’t check out the video below that created such an uproar from people all over the world going through the same situation. With over 500,000 views and growing mainstream media attention , the video made Bank of America pay address the high interest rank and make necessary changes.

The 2nd  is Oregon Duck’s “I love my Ducks” a video celebrating Oregon being the Rose Bowl. It has over 720,000 views on youtube.

The 3rd is the Nike commerical. It was created a few years ago. This is just one of series of commericals that were made where basketball sounds where arranged in a way to make hip hip beats. This one didn’t recieve as many views as the last one but it did create a lot of euthiasm because many freestyle players tried mimicing the videos.

March 31, 2010

My Turn @ Podcasting =)

Posted in 1 at 10:28 PM by Victoria

Check out my podcast on Conflict Management & Resolution and its relationship with PR.

I used singer Chris Brown as topic of discussion! Hope you like it!

I apologize for the buzzing in the background, my speakers malfunctioned.

Click PODCAST to listen.

March 27, 2010

TOW 11: Martin Waxman

Posted in PR Connections, PR Social Media, TOW at 11:46 AM by Victoria

What I learned:

Martin Waxman provided a lot a valuable information. I feel as though his information was very useful because he is still actively working in the PR field and he is a professor. He is able to provide his students with very updated and hands on information by being very active in his field.

It is imperative for graduating pr majors to still be able to utilize the tradition skills gained during college. Even though social media is emerging forcefully Mr. Waxman stated that it is still important that we know the traditional media relations.  I learned that it may less of importance but it is still a necessity. 

 He offered a book that he thought we should read also it’s “Closure He’s here come Everybody”

What surprised me:

During the interview Waxman stated that while it’s important to know how to use social media you dont have to be on it all the time. This is helpful because I’m not extremely interested in blogging but because I know how to do it, that would give me an advantage when trying to get hired.

It also surprised me that he works actively in the PR field and teaches. This is a great advantage for his students because they are being taught by someone who works everyday in their field of study with real clients.  

The importance of podcasting and traditional relations surprised me also. I thought that because I was informed with social media  I didn’t need to be fluent in my knowledge of traditional media relations. 

What I want to learn more about:

Podcasting and branding my client using podcasting. It’s a new form of technology to me (in the sense) that I have not used if before. Martin __ uses podcasting with his client and he says its better than writing a blog bc once its done its done so you have to think more. I believe that this will help with just your pr skills overall because you are practically thinking on your toes.

March 20, 2010

TOW 9&10 PR OpenMic

Posted in PR Connections, TOW at 10:18 AM by Victoria

In the Spring of 2009 I was fortunate to interview the creator of PROpenMic, Mr. Robert French. I joined his site Spring 2009 and was very impressed with it. I’ve gotten a chance to see PR Open Mic grow and  also use the networking site to connect with many pr professionals, majors, and professors.

This site serves as a way to get in touch with more people in the field of PR and even get involved with some of the activities being advertised.

While using PR Open Mic, I had a chance to connect with Ms. Donna Hill and learn about several pr campaign and strategies being used. For example, I just recieved a message from her about the Blind Driver’s Challenge where NY is proposing new laws on blind drivers. Hill says, “The NY adoption reform story shows how finding a secondary interest can help your clients get exposure for their primary goals. The Thought Provoker story is an example of using the internet to advance discussions on social issues.”

Hill also has sent me information about other PR activism like Haiti relief efforts and  breast cancer awareness.

Without PR Open Mic I would have not known about the blind reform acts in New York and Haitian relief efforts. Below I have posted links to information concerning the New York Blind reform acts and Haitian Relief efforts.

1. The Blind Driver Challenge: How Will Virginia Tech’s Car for Blind People Affect Society?

http://engineering.suite101.com/article.cfm/the-blind-driver-challenge

2. Thought Provokers and Robert Leslie Newman
Nebraska Writer and Athlete is Changing What It Means to be Blind
http://blindness.suite101.com/article.cfm/thought-provokers-and-robert-leslie-newman

3. Dennis H.R. Sumlin – a New York Adoption Story: a Bblind Songwriter and Artist Recruiter’s Long Journey Home
http://law.suite101.com/article.cfm/dennis-hr-sumlin—a-new-york-adoption-story

http://educationalissues.suite101.com/article.cfm/2009_in_review_progress_for_the_blind
Not blind? Don’t know anyone who is? The CDC predicts exploding diabetes-related blindness. Will declining Braille literacy affect taxpayers? Or, is Braille obsolete?
Folk Musicians Support Red Cross Haitian Relief
The Spirit of Giving at Binghamton’s Cranberry Coffeehouse
Jan. 23, 2010
http://folkmusic.suite101.com/article.cfm/folk_musicians_support_red_cross_haitian_relief

Haiti’s earthquake dominates the thoughts of folk musicians and fans at Binghamton’s Cranberry Coffeehouse. John Kirk and Trish Miller inspire gifts to the Red Cross.

Information about the events were supplied by Donna Hill.

March 9, 2010

iGet Whuffie!!!

Posted in PR Connections, PR Social Media at 11:36 PM by Victoria

March 5, 2010

TWO 8: Podcasting and Emphasizing…

Posted in PR Social Media, TOW at 4:56 PM by Victoria

The topic of the week is podcasting.

Wikipedia defines a podcast as a series of digital media files (either audio or video) that are released episodically and downloaded through web syndication. The mode of delivery differentiates podcasting from other means of accessing media files over the Internet, such as direct download, or streamed webcasting.

According to Wikipedia, Researchers at the University of Texas in Austin are currently suggesting a four part definition of a podcast: A podcast is a digital audio or video file that is episodic; downloadable; program-driven, mainly with a host and/or theme; and convenient, usually via an automated feed with computer software.

Many companies use podcast as a way of broadcasting information at an affordable price. Podcasting is used by many companies and its popularity has grown a lot since 2004. Many people may use a podcast to record what happens at conferences, events, and lectures.  Others may use it as a form of syndication, like a talk show or news cast.

PR professionals and majors can benefit greatly from podcast because it is efficient, widespread, and affordable. Podcast can be used as a tool for viral marketing to spread awareness and reinforce ideas of brand or product. Because it is on the internet, it is widely accessible and can end up any and every where. With a well thought out plan, a podcast can start a successful internet public relations campaign.

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