April 2, 2009

Social Media Strategies

Posted in Connections and Current Events at 7:57 PM by Victoria

I listened to C.C Chapman’s Managing the Gray pod-cast of Social Media Strategies.

C.C Chapman  is the Co-Founder and Partner at The Advance Guard.

CC Chapman Headshot

Managing the Grayis a marketing pod-cast that  teaches you and your company about the changing business world.

Chapman’s goal has always been to give you the information you need to take to your boss or clients and say, “listen to this to understand what I’m trying to do for you.” It’s a mix of tips, insights and the occasional interview.

This was my firs time listening to a pod cast. Laggard right? This was an interesting and informing lesson on how to strategically use the social media. Chapman introduced a couple of tips that I will share about how to utilize the social media network sites to your companies but advantage:

1. Stop- don’t dive into social media before thinking about long term.  A company must find out what they are doing and what other media outlets they are using. Chapman said to see whether or not your company is using print ads or television ads.

2. Look back to where you been: Chapman believes that it is necessary to see what you have done in the past and those decisions that didn’t work revise them and those that did reuse them.

3. Look at what others are doing: It’s important to look at the competition.

4. Then talk about strategy: The most important thing to do is formulate objectives with your co-workers and client.

5. How are going to measure success: make sure you and client are on same page. Chapman argues that you have to be organic and flexible.

6. Do it! Make sure to think about worst case scenarios.

7. Make sure humans are a part of your strategy- have a human connection. Make sure you establish a connection between your customer and your self or company.

Nothing really surprised me but I really did not think of some of things he ways saying. It did reinforce my belief that communication is EVERYTHING!!

I learned some of the 7 steps listed above. Some I knew already but others I never really thought about (like the first). I never thought I would need to think about other resources before starting a networking site.



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