April 7, 2009

My Interview with Robert French

Posted in Assignments, Connections and Current Events, Main Page at 10:46 AM by Victoria

Robert French is the creator of PROpenMic. PROpenMic is a social network for PR practitioners, students, and faculty.  It was created a year ago to provide students with a way to network with professionals, other students and even faculty from around the world. PROpenMic has just celebrated it’s one year anniversary and has almost 4,200 members.

Mr. French teaches public relations at Auburn University. He has been actively involved in communications for over 25 years with experience ranging from public relations, broadcasting and university administration to teaching.

Now to the interview….

1. What is a typical week like for Mr. French?

  • Mr. French does not believe he has a typical week.  But he spends most of time editing and updating his websites, reading news and tracking issues, and spending approximately 2 or more hours responding to correspondences.

2. A project that Mr. French is especially proud of….

  • PROpenMic is a project that Mr. French is extremely proud of. As stated earlier it was started a year ago and has almost 4,200 members!

3. How important is writing in his career?

  • Mr. French believes that writing is one of the most important aspects of any PR professional life. He strongly advocates that all students should make writing and interpersonal communication their two most important skills to master! He thinks that a student should write everyday about the issues whirling around public relations.

4. What 3 tips would you offer someone just starting out in PR?

  • Mr. French gave four tips that I feel are very insightful: Listen. Read. Write. Network. Then repeat.
  • Listen to your environment. The people you interact with and share experiences with are the most important resources in your life. TAKE ADVANTAGE OF THEM
  • Reading is a form of listening. Reading should be broad and just not current events and news.

5. What does he do to keep current in PR industry?

  • Mr. French engages in reading and networking to stay in touch with current events.

6. When his company is hiring for an entry level PR position, what makes candidates stand out?

  • A person that is well-rounded, has knowledge of emerging digital media, familiar with current events, and illustrates they are up on trends.

7.  What does he wish he had known before starting his career in PR?

  • Mr. French wish he had partook in more internships. While in school, he worked full-time and did not gain work experiences in PR. He worked in radio and TV production which those skills acquired did transfer to PR.

8. What professional organizations is he involved?

  • Mr. French has been a member of PRSA in the past, but doesn’t feel as though it offers a benefit anymore. He encourages students to join for networking benefits.

9. His favorite and least favorite part of his job?

  • Mr. French loves the challenge of finding a way to successfully reach an audience.
  • Things that weigh heavily upon him is the reading and correspondences but it is necessary for success.

10.  What surprised him the most about working in PR ?

  • He doesn’t really know if he was surprise or not but the depth of PR practices was surprising to discover and technology changes.

After doing this interview I am still interested in pursing a degree in public relations. I love to write, keep up with current events, and stay busy!! 

 

 

REFERENCES: PROPENMIC and ROBERT FRENCH

For more information about Mr. Robert French follow him on twitter or vist his blog.

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8 Comments »

  1. Natalia said,

    Good job! I think you covered just about everything you could cover!

  2. […] Posted by Natalia on April 20, 2009 Victoria Greene did an interesting interview of Robert French, the creator of PROpenMic. How awesome is that? She actually got to speak with the creator of one of the most widely used social websites for PR Professionals. I left a comment telling her how awesome it was! Check it out… Robert French by Victoria Greene. […]

  3. Cinnamon Cameron said,

    This is a thorough and interesting interview! I think it’s great that you interviewed the creator of PR Open Mic! Good work!

  4. Jaylynne said,

    There is a lot of useful information in this interview! It’s also cool that you got to interview the creator of PROpen Mic. There are many things in here that I will always keep in mind.

  5. […] Victoria Greene – Her Interview with a Professional […]

  6. […] 5. Another important concept I learned was the importance of skillful writing. When interviewing Robert French, the creator of PROpenMic, he stressed the importance of writing. He believed that it is imperative that PR majors leave with strong writing skills because it will be a needed attribute in the field. To read more about my interview with Mr. French click here. […]

  7. […] in PR Connections, TOW at 10:18 AM by Victoria In the Spring of 2008 I was fortunate to interview the creator of PROpenMic, Mr. Robert French. I joined his site Spring 2008 and was very impressed […]

  8. brittany rollings said,

    I think in regards to questioning about how businesses feel when competitive companies cut them down, I would be enraged as a business owner. Even if you are in competition with another business you should still be professional. There is no excuse to cut another owner down to promote yourself.


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