February 28, 2010

Comments

Posted in Blog Comments at 8:13 PM by Victoria

  1. 2/28/2010: http://meghanlane.wordpress.com/2010/02/05/week-4-social-media-definition/#comment-17
  2. 2/28/2010: http://audioconexus.wordpress.com/2009/03/05/ways-social-media-will-change-in-2009/#comment-6644
  3. 2/28/2010: http://meghancallahan99.wordpress.com/2010/02/27/what-to-wear-pr-edition/#comment-68
  4. 2/28/2010: http://allieschlumper.wordpress.com/2010/02/01/pr-connections-how-much-does-tiger-woods-need-pr/#comment-78
  5. 2/28/2010: http://allieschlumper.wordpress.com/2010/02/16/t-o-w-reaction-to-edelman-insights-paper-three-pronged-approach/#comment-79
  6. 2/28/2010: http://jeffcarter3.wordpress.com/2010/02/25/dress-to-impress/#comment-24
  7. 2/28/2010: http://zta0621.wordpress.com/2010/02/05/pr-connection-2/#comment-13
  8. 2/28/2010:http://kdwhigham.wordpress.com/2010/02/15/t-o-w-5-social-searching/#comment-53
  9. 2/28/2010: http://kdwhigham.wordpress.com/2009/08/26/saem-workshop/#comment-54
  10. 2/28/2010: http://epond6.wordpress.com/2010/02/02/body-language-and-nonverbal-in-interviews/#comment-72
  11. 4/11/2010:http://meghanlane.wordpress.com/2010/04/02/interview/#comment-36
  12. 4/11/2010: http://marandab.wordpress.com/2010/04/01/girl-talk-podcast/#comment-9
  13. 4/11/2010: http://jcam19.wordpress.com/2010/02/24/what-to-wear-to-a-pr-job-interview/#comment-76
  14. 4/11/2010: http://acorley99.wordpress.com/2010/02/05/grammar-girl-asks-who-or-whom/#comment-8
  15. 4/11/2010: http://acorley99.wordpress.com/2010/01/21/hello-world/#comment-9
  16. 4/11/2010:http://kelseyeh.wordpress.com/2010/03/04/chapter-6-notes-preparing-fact-sheets-advisories-media-kits-and-pitches/#comment-72
  17. 4/11/2010: http://oliviajordan.wordpress.com/2010/02/16/week-5-super-bowl-ads/#comment-9
  18. 4/11/2010: http://laur22.wordpress.com/2010/03/10/implementing-social-media-into-sport-websites/#comment-35
  19. 4/11/2010: http://laur22.wordpress.com/2010/03/29/delicious-thoughts/#comment-36
  20. 4/11/2010:http://laur22.wordpress.com/2010/03/10/dominos-pr-strategy/#comment-37
  21. 4/11/2010: http://laur22.wordpress.com/2010/03/09/pr-reality-shows/#comment-39
  22. 4/11/2010:http://laur22.wordpress.com/2010/03/09/social-media-the-oscars/#comment-43
  23. 4/11/2010: http://ladylondon2455.wordpress.com/2010/02/04/peta-saves-the-whales/#comment-15
  24. 4/11/2010: http://damarasimmons.wordpress.com/2010/03/11/roethlisberger-investigation-continues-no-assault/
  25. 4/11/2010: http://mlstratton.wordpress.com/2010/04/05/toyota-is-looking-up/#comment-45
  26. 4/11/2010: http://mlstratton.wordpress.com/2010/04/05/t-o-w-13-videos-going-viral/#comment-46
  27. 4/11/2010: http://kdwhigham.wordpress.com/2010/04/07/twitter-vs-dvr/#comment-69
  28. 4/20/2010: http://www.mediarelationsblog.com/269/9-steps-seo-social-media-pr/comment-page-1/#comment-36910
  29. 4/20/2010: http://publicrelationsblogger.com/2009/12/4-reasons-public-relations-not.html#comment-form
Advertisements

February 27, 2010

TOW 7: What is Foursquare?

Posted in PR Social Media, TOW at 9:27 AM by Victoria

When my professor introduced Foursquare to my Social Media class, I had no idea what it was. If you are like me, check out this video below, before you read my discussion on the topic…

I’m going first chat about how companies could benefit from Foursquare.

  1. Advertisement of their product: Their brand, product, or service will be advertised through people talking about them. This could come from mayors and other games that are played to get points. Your business could be the place that users of Foursquare go to obtain points.
  2. Buyer Incentives: If the mayor goes to a particular place, to gain points they may receive a coupon for something free or at a discounted price. This is talked about in the video above. Buyers would have more of a reason to try your product and if they like it, this could lead to an influx of customers.
  3. Influx of customers: Your company or brand may receive more business because it may be the place that other users of Foursquare visit as a result of the buyer incentives. If those that collect the incentives like the product, then they may spread the word about to friends, family, or other Foursquare users. The referrals may use the product and tell others about it.

 There can be potential dangers of Foursquare users and the company sites. If you a have business, and your business is flooded by users of Foursquare that think negatively about the service you offer, it may it be a cause for bad business. Also customers of the application may have access to others location and see their most popular location, this may open up the growing possibility for internet predators, stalkers, and bullies.

Foursquare is rising in popularity. I am unsure if it will take over Twitter Nation. I have my reserves about Foursquare because it provides an easier way for internet friends to met face to face which may not be a good idea, considering many people are not really who they pretend to be on the internet.

February 19, 2010

TOW Week 6: Social Media Friend or Foe

Posted in TOW at 5:01 PM by Victoria

I listened to Mark Ragan along with David Biesack, SAS, Shel Holtz, Vida Killian, Dell, Terry McKenzie, Sun Microsystems, Jim Ylisela, Ragan Communications discuss social media and whether it is a friend of those companies utilizing it or a foe.

Click here to listen.

What I learned?

  • Social Media needs to be your friend. Shel Holtz stated we should care about monitoring social media sites because if they care enough to talk about the company then we should care enough to listen. It’s a form of media that cannot be ignored and can have some detrimental affects if taken lightly. Although I am unsure about the exact impact that social media has on companies profitability, I believe that it does have an astounding impact on the way companies conduct their business.
  • Monitoring social media gives companies the opportunity to slightly shift away from traditional marketing research and go straight to the source.
  • Also when you are listening and responding to customers, you will gain very loyal base that will act as “passionate evangelist.”  These passionate evangelists will defend company and serve as personable ally to those in the community and also help with referrals of business.

What surprised me?

  • The tactics that would be taken if consumers created a website critical of a company. If someone starts a website that speaks negative about a major brand, person, or company, I think the company should send its employees to the website along with their “passionate evangelist” they have created to take on the issue instead of trying to sue the company. Mark Ragan, however, pondered the idea of using the court system. I agree with one of the participants on the panel when she stated that starting legal action will do nothing but create more negative publicity about the client.

What do I want to learn more about?

  • What exactly is the return on investment (ROI) when you monitor blogs and other social media outlets?  It was said in the podcast that the ROI is “priceless.”  I believe that the impact social media has on companies varies. I think it is important to know the worth of social media so that companies can better deal with the effects of it.
  • I would also like to learn more about how companies handle websites set up just to criticize their businesses and how important it is to handle the situation.

February 3, 2010

TOW4: Defining Social Media in 140 Characters

Posted in 1 at 10:28 PM by Victoria

My professor Barbara Nixon requested that we define Social Media using 140 characters and refer to Adam Vincenzini blog for direction.

Vincenzini states that we spend so much time attempting to define social media instead of “using it.” I totally agree with him. Many people go through life getting caught up trying to define what things are instead of using it and determining their own view on things.

Vincenzini cited 2 reasons for needing to know the definition of social media:

1. Social Media is still misunderstood by a good percentage of consumers

2. For those who do use Social Media, it’s a very personal medium, and is often ‘defined’ by the user, depending on his / her needs; for communicators, this is particularly challenging.

I want to begin by analyzing some of the definitions that stood out to me.

Joanne Jacobs:  Social Media are tools & services which facilitate communication between individuals for decision making, cultural exchange & conversation

-This is meaningful because the internet is powerful and has become even more forceful because of social media. People are finally getting the chance to voice their opinions and this has paved the way to shaping how we think feel and act because of the direct two-way communication.

J Garant:  A borderless space to consume & share information & opinions – to engage directly with industry minds & develop personally and professionally

I absolutely love his interpretation of social media. He incorporates the fact that the internet and social media have no boundaries and with social media it is a form of direct communication. It is the place to network, gain new friends, or renew old friendships.

The words that stood out to me when I read over other definitions were “unrestricted, “sharing,” “community,” “conversation,” “connecting,” etc.

With that being said, my definition of Social Media: a form of media that offers limitless opportunities to grow, connect, and expand personally and professionally.

If you would like to read what others said please visit Vincenzini’s Blog 

February 2, 2010

The First Week of February Hot Topics

Posted in PR Connections at 9:04 PM by Victoria

I’ve decided to start this new thing “Hot Topics” and discuss popular things that are going on Twitter, Facebook, and blogs weekly.

To begin the Month of February I will start with a few things I found on twitter…

-Beyonce’s Dad IS the FATHER….

It’s a rumor going on that the paternity of the child has been confirmed but I’m not quite sure. I’ve haven’t found any information except from other bloggers (that are usually creditable).  I have two thoughts about this 1) I wonder does Beyonce still want her husband to be like her father & 2) Thank God Mrs. Tina filed for divorce already!

Mo’Nique was nominated for an Oscar

Actress/Commedian Mo’Nique was nominated for “Best Supporting Actress” for her role in “Precious. The director, Lee Daniels was nominated for “Best Director” and Gabourey Sidibe was nominated for “Best Actress”

To see a the transcribed interview of Mon’Nique on the Early Show click here.

(there will be more topics added throughout the week)

February 1, 2010

Grammy Awards…

Posted in ME... ME... ME... Klarity at 8:54 PM by Victoria

Yesterday was the Grammy Awards and there were 3 things that stood out to me…

1. Where’s Kanye???

I totally understand Kanye was out of line when he disrespected Taylor Swift at the VMA’s last year but I think it’s time to let it go. It seems like he is being held to the same scrutiny as Chris Brown.

Bottom line I think he should’ve been there to perform and also there to accept his award as much as a DIVA he is, I do believe he learned his lesson (I hope the secret service doesn’t come after me for that)!

2. MJ Tribute or lack there of….

The Grammy’s should have been more clear that they are just going to let Celine Dion, Usher, Carrie Underwood, and Jennifer Hudson sing “We are the World” and that would be the tribute to Michael Jackson. The song=AMAZING.. Tribute= What tribute? #stillconfused.

Although, I must say MJ kids are so precious, his son Prince Michael is very well spoken.

3. Beyonce

Beyonce, Beyonce, Beyonce… What can you say?!!?  I think by far she is the closest performer we’ll ever  get to being the next Michael Jackson (and she is far from being MJ).

I thought it was really cute that she finally acknowledged Jay-Z… but she accidently forgot to thank God… or did she? Ummmm….

To look at some of the performances including the 1’s listed above, check out NecoleBitchie’s blog