March 31, 2010

My Turn @ Podcasting =)

Posted in 1 at 10:28 PM by Victoria

Check out my podcast on Conflict Management & Resolution and its relationship with PR.

I used singer Chris Brown as topic of discussion! Hope you like it!

I apologize for the buzzing in the background, my speakers malfunctioned.

Click PODCAST to listen.

Advertisements

March 27, 2010

TOW 11: Martin Waxman

Posted in PR Connections, PR Social Media, TOW at 11:46 AM by Victoria

What I learned:

Martin Waxman provided a lot a valuable information. I feel as though his information was very useful because he is still actively working in the PR field and he is a professor. He is able to provide his students with very updated and hands on information by being very active in his field.

It is imperative for graduating pr majors to still be able to utilize the tradition skills gained during college. Even though social media is emerging forcefully Mr. Waxman stated that it is still important that we know the traditional media relations.  I learned that it may less of importance but it is still a necessity. 

 He offered a book that he thought we should read also it’s “Closure He’s here come Everybody”

What surprised me:

During the interview Waxman stated that while it’s important to know how to use social media you dont have to be on it all the time. This is helpful because I’m not extremely interested in blogging but because I know how to do it, that would give me an advantage when trying to get hired.

It also surprised me that he works actively in the PR field and teaches. This is a great advantage for his students because they are being taught by someone who works everyday in their field of study with real clients.  

The importance of podcasting and traditional relations surprised me also. I thought that because I was informed with social media  I didn’t need to be fluent in my knowledge of traditional media relations. 

What I want to learn more about:

Podcasting and branding my client using podcasting. It’s a new form of technology to me (in the sense) that I have not used if before. Martin __ uses podcasting with his client and he says its better than writing a blog bc once its done its done so you have to think more. I believe that this will help with just your pr skills overall because you are practically thinking on your toes.

March 20, 2010

TOW 9&10 PR OpenMic

Posted in PR Connections, TOW at 10:18 AM by Victoria

In the Spring of 2009 I was fortunate to interview the creator of PROpenMic, Mr. Robert French. I joined his site Spring 2009 and was very impressed with it. I’ve gotten a chance to see PR Open Mic grow and  also use the networking site to connect with many pr professionals, majors, and professors.

This site serves as a way to get in touch with more people in the field of PR and even get involved with some of the activities being advertised.

While using PR Open Mic, I had a chance to connect with Ms. Donna Hill and learn about several pr campaign and strategies being used. For example, I just recieved a message from her about the Blind Driver’s Challenge where NY is proposing new laws on blind drivers. Hill says, “The NY adoption reform story shows how finding a secondary interest can help your clients get exposure for their primary goals. The Thought Provoker story is an example of using the internet to advance discussions on social issues.”

Hill also has sent me information about other PR activism like Haiti relief efforts and  breast cancer awareness.

Without PR Open Mic I would have not known about the blind reform acts in New York and Haitian relief efforts. Below I have posted links to information concerning the New York Blind reform acts and Haitian Relief efforts.

1. The Blind Driver Challenge: How Will Virginia Tech’s Car for Blind People Affect Society?

http://engineering.suite101.com/article.cfm/the-blind-driver-challenge

2. Thought Provokers and Robert Leslie Newman
Nebraska Writer and Athlete is Changing What It Means to be Blind
http://blindness.suite101.com/article.cfm/thought-provokers-and-robert-leslie-newman

3. Dennis H.R. Sumlin – a New York Adoption Story: a Bblind Songwriter and Artist Recruiter’s Long Journey Home
http://law.suite101.com/article.cfm/dennis-hr-sumlin—a-new-york-adoption-story

http://educationalissues.suite101.com/article.cfm/2009_in_review_progress_for_the_blind
Not blind? Don’t know anyone who is? The CDC predicts exploding diabetes-related blindness. Will declining Braille literacy affect taxpayers? Or, is Braille obsolete?
Folk Musicians Support Red Cross Haitian Relief
The Spirit of Giving at Binghamton’s Cranberry Coffeehouse
Jan. 23, 2010
http://folkmusic.suite101.com/article.cfm/folk_musicians_support_red_cross_haitian_relief

Haiti’s earthquake dominates the thoughts of folk musicians and fans at Binghamton’s Cranberry Coffeehouse. John Kirk and Trish Miller inspire gifts to the Red Cross.

Information about the events were supplied by Donna Hill.

March 9, 2010

iGet Whuffie!!!

Posted in PR Connections, PR Social Media at 11:36 PM by Victoria

March 5, 2010

TWO 8: Podcasting and Emphasizing…

Posted in PR Social Media, TOW at 4:56 PM by Victoria

The topic of the week is podcasting.

Wikipedia defines a podcast as a series of digital media files (either audio or video) that are released episodically and downloaded through web syndication. The mode of delivery differentiates podcasting from other means of accessing media files over the Internet, such as direct download, or streamed webcasting.

According to Wikipedia, Researchers at the University of Texas in Austin are currently suggesting a four part definition of a podcast: A podcast is a digital audio or video file that is episodic; downloadable; program-driven, mainly with a host and/or theme; and convenient, usually via an automated feed with computer software.

Many companies use podcast as a way of broadcasting information at an affordable price. Podcasting is used by many companies and its popularity has grown a lot since 2004. Many people may use a podcast to record what happens at conferences, events, and lectures.  Others may use it as a form of syndication, like a talk show or news cast.

PR professionals and majors can benefit greatly from podcast because it is efficient, widespread, and affordable. Podcast can be used as a tool for viral marketing to spread awareness and reinforce ideas of brand or product. Because it is on the internet, it is widely accessible and can end up any and every where. With a well thought out plan, a podcast can start a successful internet public relations campaign.

MY PR stance on Educational Budget Cuts

Posted in 1, ME... ME... ME... Klarity, PR Connections at 4:35 PM by Victoria

Please review this document before reading

When I discovered it would be severe budget cuts in Georgia, I was not surprised. The timing of certain aspects of the budget cuts was suspicious to me.

I thought it wasn’t a coincidence that the information about the cuts hit the fan the day President Obama came down to speak at Savannah Technical College in downtown Savannah, Georgia.

I must say that I’m quite upset with the politics and decisions that are happening and affecting not only my education, but my peers, future leaders, and my nieces and nephew.

 I’m upset because when I looked through the executive summary outlining the cuts at the different universities in Georgia, I seen many universities eliminating programs that are very important to their students, staff and community.  For example, a few universities are terminating outreach programs and the Center for Excellence in Teaching.

I believe that many of the discontinued programs are to used as a political move to raise a red flag and gain awareness.  In the summary, Georgia Southern stated that it would possibly cut the nursing program and ROTC. Of all the programs at the university, school officials would choose the nursing program, which is one of the best programs and encompasses some of the best students Georgia Southern has to offer.

Georgia Southern is not the only university that planned to cut their nursing program. Augusta State and Georgia College and State University may end their program and/or put it at risk of losing accreditation due to budget cuts.

Many schools stated the programs they plan to eliminate the current students in the program would have to transfer out or change their majors. I believe that universities should somehow support the students currently in the program and have them grandfathered out.

I think that it is totally unacceptable that the students involved with programs were not given advanced warning of such critical information. It seemed like they were notified through the media outlets and not the university.

I believe that the Georgia legislature did this to put heat on the President and I think the cuts designated by some universities were set up in a way to put heat back on the Georgia legislature. I don’t think that the plan worked for the Georgia legislature as we see democrats seeking to run to the aid of college students blaming the republicans and republicans telling the media that it necessary to avoid tax increases.

I think this is all a publicity stunt and politic move to put heat on the legislature. I think it smart but it comes with a lot of backlash, even if it does work.  If the 300 million dollar university system cut is rescinded, many legislatures and university professionals will need a lot of PR and crisis management professionals to gain back their favorable light.