March 5, 2010

TWO 8: Podcasting and Emphasizing…

Posted in PR Social Media, TOW at 4:56 PM by Victoria

The topic of the week is podcasting.

Wikipedia defines a podcast as a series of digital media files (either audio or video) that are released episodically and downloaded through web syndication. The mode of delivery differentiates podcasting from other means of accessing media files over the Internet, such as direct download, or streamed webcasting.

According to Wikipedia, Researchers at the University of Texas in Austin are currently suggesting a four part definition of a podcast: A podcast is a digital audio or video file that is episodic; downloadable; program-driven, mainly with a host and/or theme; and convenient, usually via an automated feed with computer software.

Many companies use podcast as a way of broadcasting information at an affordable price. Podcasting is used by many companies and its popularity has grown a lot since 2004. Many people may use a podcast to record what happens at conferences, events, and lectures.  Others may use it as a form of syndication, like a talk show or news cast.

PR professionals and majors can benefit greatly from podcast because it is efficient, widespread, and affordable. Podcast can be used as a tool for viral marketing to spread awareness and reinforce ideas of brand or product. Because it is on the internet, it is widely accessible and can end up any and every where. With a well thought out plan, a podcast can start a successful internet public relations campaign.

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