April 12, 2010

Ben Roethlisberger….

Posted in 1 at 10:28 AM by Victoria

<So today it will be decided if Ben Roethlisberger will be charged with sexual assault of a Milledgeville college student. This is the 2nd allegation this year claiming that Roethlisberger sexually assaulted someone.
Maybe he’s a victim of an unfortunately coincidence. I don’t know. I wasn’t there and I have not been involved with the investigation. However I do find it a least bit awkward that he is being accused of the same crime more than once in a year.
I do not believe that this will go to trial mainly because of where it happened and how powerful Roethlisberger is.
But this is what he and his pr team need to….
1. Make a statement… and be cooperative with the police. Last I heard he wasn’t talking anymore with the investigators. He must let his fans know that he wouldn’t commit such crimes *side eye*.
2. Keep Big Ben away from Alcohol… especially bars!!!
3. Finally he needs to get out and do some good for the community… Time heals all wounds so he needs to be seen doing great things for his community and the NFL.

April 5, 2010

TOW 13 Viral Video

Posted in 1 at 6:59 PM by Victoria

Viral videos (if done correctly) are great ways to raise awareness about a product, brand, company or event. Below I have embedded videos of different subjects to exemplify viral videos…

Have you heard of Ann Minch, the displeased Bank of America employee that posted a video about the recent change in her interest rate? Well if you haven’t check out the video below that created such an uproar from people all over the world going through the same situation. With over 500,000 views and growing mainstream media attention , the video made Bank of America pay address the high interest rank and make necessary changes.

The 2nd  is Oregon Duck’s “I love my Ducks” a video celebrating Oregon being the Rose Bowl. It has over 720,000 views on youtube.

The 3rd is the Nike commerical. It was created a few years ago. This is just one of series of commericals that were made where basketball sounds where arranged in a way to make hip hip beats. This one didn’t recieve as many views as the last one but it did create a lot of euthiasm because many freestyle players tried mimicing the videos.

March 31, 2010

My Turn @ Podcasting =)

Posted in 1 at 10:28 PM by Victoria

Check out my podcast on Conflict Management & Resolution and its relationship with PR.

I used singer Chris Brown as topic of discussion! Hope you like it!

I apologize for the buzzing in the background, my speakers malfunctioned.

Click PODCAST to listen.

March 5, 2010

MY PR stance on Educational Budget Cuts

Posted in 1, ME... ME... ME... Klarity, PR Connections at 4:35 PM by Victoria

Please review this document before reading

When I discovered it would be severe budget cuts in Georgia, I was not surprised. The timing of certain aspects of the budget cuts was suspicious to me.

I thought it wasn’t a coincidence that the information about the cuts hit the fan the day President Obama came down to speak at Savannah Technical College in downtown Savannah, Georgia.

I must say that I’m quite upset with the politics and decisions that are happening and affecting not only my education, but my peers, future leaders, and my nieces and nephew.

 I’m upset because when I looked through the executive summary outlining the cuts at the different universities in Georgia, I seen many universities eliminating programs that are very important to their students, staff and community.  For example, a few universities are terminating outreach programs and the Center for Excellence in Teaching.

I believe that many of the discontinued programs are to used as a political move to raise a red flag and gain awareness.  In the summary, Georgia Southern stated that it would possibly cut the nursing program and ROTC. Of all the programs at the university, school officials would choose the nursing program, which is one of the best programs and encompasses some of the best students Georgia Southern has to offer.

Georgia Southern is not the only university that planned to cut their nursing program. Augusta State and Georgia College and State University may end their program and/or put it at risk of losing accreditation due to budget cuts.

Many schools stated the programs they plan to eliminate the current students in the program would have to transfer out or change their majors. I believe that universities should somehow support the students currently in the program and have them grandfathered out.

I think that it is totally unacceptable that the students involved with programs were not given advanced warning of such critical information. It seemed like they were notified through the media outlets and not the university.

I believe that the Georgia legislature did this to put heat on the President and I think the cuts designated by some universities were set up in a way to put heat back on the Georgia legislature. I don’t think that the plan worked for the Georgia legislature as we see democrats seeking to run to the aid of college students blaming the republicans and republicans telling the media that it necessary to avoid tax increases.

I think this is all a publicity stunt and politic move to put heat on the legislature. I think it smart but it comes with a lot of backlash, even if it does work.  If the 300 million dollar university system cut is rescinded, many legislatures and university professionals will need a lot of PR and crisis management professionals to gain back their favorable light.

February 3, 2010

TOW4: Defining Social Media in 140 Characters

Posted in 1 at 10:28 PM by Victoria

My professor Barbara Nixon requested that we define Social Media using 140 characters and refer to Adam Vincenzini blog for direction.

Vincenzini states that we spend so much time attempting to define social media instead of “using it.” I totally agree with him. Many people go through life getting caught up trying to define what things are instead of using it and determining their own view on things.

Vincenzini cited 2 reasons for needing to know the definition of social media:

1. Social Media is still misunderstood by a good percentage of consumers

2. For those who do use Social Media, it’s a very personal medium, and is often ‘defined’ by the user, depending on his / her needs; for communicators, this is particularly challenging.

I want to begin by analyzing some of the definitions that stood out to me.

Joanne Jacobs:  Social Media are tools & services which facilitate communication between individuals for decision making, cultural exchange & conversation

-This is meaningful because the internet is powerful and has become even more forceful because of social media. People are finally getting the chance to voice their opinions and this has paved the way to shaping how we think feel and act because of the direct two-way communication.

J Garant:  A borderless space to consume & share information & opinions – to engage directly with industry minds & develop personally and professionally

I absolutely love his interpretation of social media. He incorporates the fact that the internet and social media have no boundaries and with social media it is a form of direct communication. It is the place to network, gain new friends, or renew old friendships.

The words that stood out to me when I read over other definitions were “unrestricted, “sharing,” “community,” “conversation,” “connecting,” etc.

With that being said, my definition of Social Media: a form of media that offers limitless opportunities to grow, connect, and expand personally and professionally.

If you would like to read what others said please visit Vincenzini’s Blog