May 3, 2009

What have I learned??

Posted in Assignments at 6:21 PM by Victoria

I am currently a student at Georgia Southern University. I am a Public Relations major and I’m currently enrolled in Introduction to PR taught by Barbara Nixon.

Professor Nixon asked our class to compile a list on 10 things that we have learned by taking this course.

Here is my list:

1. Some of the components Public Relations: According to PRSA Foundation, (a few) components of PR include

  • Counseling
  • Research
  • Media relations
  • Publicity 
  • Community, governmental, and public affairs
  • Issues management
  • Marketing communcations

2.  The next thing I have learned to do is what I’m doing right now! BLOGGING!! This has been a stress release for me. I do believe I would like it more if it wasn’t required for class but if it wasn’t required for class.. I would have never started it. My professor created a great guideline for our class to adhere to and it was very helpful starting out. Professor Nixon also created a FAQ about blogging. It included links showing how to post a video and hyperlinks.

3. I have learned to use Twitter…  I follow my friends, receive tweets from comedians, and keep up with current events. I recommend if you haven’t joined, do so! It is a great opportunity to network with other people and comment on news stories carried by CNN  to the latest news about your favorite sports team or celebrity. While you’re at it … Follow ME! To read more about my transition to twitter check out my blog post of My First Week Twitter and Twitter Again.

4. I have learned the importance of social networking sites. They are very important to PR practitioners because they provide a way to network with millions of people with just a click of a button. The recent shooting at University of Georgia by a professor had news outlets gathering information from RateMyProfessors.com.

5. Another important concept I learned was the importance of skillful writing. When interviewing Robert French, the creator of PROpenMic, he stressed the importance of writing. He believed that it is imperative that PR majors leave with strong writing skills because it will be a needed attribute in the field. To read more about my interview with Mr. French click here.

6. I learned the history behind PR and complex yet understand defintion of it.

  • Public Relations is a process involving many subtle and far-reaching aspects.
  • R.A.C.E. is important acronym of PR it ties in the 4 parts of PR: Research, Action, Communication an Evaluation.

7. Along with the history, I have learned how important it is to be flexible.  Workers in PR are constantly being ask to do an assorted of things and one must be able to jump from one task to the other.

8. News Releases.  This video is very informative and has taught just about everything I know Press Releases.

View more presentations from Barbara Nixon.

9. Staying up to date on current events is very important. PR practitioners have to be well informed on what is going on in the world because what is going on could have an effect on his or her client.

10. Last but certainty not least is TRYING NEW THINGS!!  You can’t be afraid to try new things in PR because technology is changing and you must keep up to make your job easier.

 

References: Public Relations: Strategies and Tactics 9th ed. & Barbara Nixon

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April 21, 2009

Twitter again????

Posted in Assignments, Connections and Current Events at 12:38 PM by Victoria

My introduction to public relations professor, Barbara Nixon, had previously assigned my class to join twitter and start twitting for at least a week. I was not interested (look at past post about it!). However, when given this assignment, I was excited. It didn’t feel like an “assignment” like the 1st time.

Since February, I have progressed into a frequent user of twitter. I began first by following news carriers but now I find myself interacting with my friends and following comedians like lil duval.

Since registering for an account, I have been able to see twitter’s growth. When I first began, none of my friends were on it. Now everyone has twitter account… Even OPRAH!! I have also became involved in the Change the Game Campaign and follow cwthegame and Tia Mowry for the latest updates.

I recommend other PR students to follow news outlets and other PR professionals such as Robert French,  Jack Wysocki, 360 media, and Tara Murphy.

Twitter keeps a smile on my face and helps me keep up to date on the current issues and events. It is great social networking tool that has been incorporated in business practices by many companies. I do have to warn those new to twitter: do remember that this the web and people can see what you write! Be careful!

And don’t forget to follow me @ vgreene1

April 7, 2009

My Interview with Robert French

Posted in Assignments, Connections and Current Events, Main Page at 10:46 AM by Victoria

Robert French is the creator of PROpenMic. PROpenMic is a social network for PR practitioners, students, and faculty.  It was created a year ago to provide students with a way to network with professionals, other students and even faculty from around the world. PROpenMic has just celebrated it’s one year anniversary and has almost 4,200 members.

Mr. French teaches public relations at Auburn University. He has been actively involved in communications for over 25 years with experience ranging from public relations, broadcasting and university administration to teaching.

Now to the interview….

1. What is a typical week like for Mr. French?

  • Mr. French does not believe he has a typical week.  But he spends most of time editing and updating his websites, reading news and tracking issues, and spending approximately 2 or more hours responding to correspondences.

2. A project that Mr. French is especially proud of….

  • PROpenMic is a project that Mr. French is extremely proud of. As stated earlier it was started a year ago and has almost 4,200 members!

3. How important is writing in his career?

  • Mr. French believes that writing is one of the most important aspects of any PR professional life. He strongly advocates that all students should make writing and interpersonal communication their two most important skills to master! He thinks that a student should write everyday about the issues whirling around public relations.

4. What 3 tips would you offer someone just starting out in PR?

  • Mr. French gave four tips that I feel are very insightful: Listen. Read. Write. Network. Then repeat.
  • Listen to your environment. The people you interact with and share experiences with are the most important resources in your life. TAKE ADVANTAGE OF THEM
  • Reading is a form of listening. Reading should be broad and just not current events and news.

5. What does he do to keep current in PR industry?

  • Mr. French engages in reading and networking to stay in touch with current events.

6. When his company is hiring for an entry level PR position, what makes candidates stand out?

  • A person that is well-rounded, has knowledge of emerging digital media, familiar with current events, and illustrates they are up on trends.

7.  What does he wish he had known before starting his career in PR?

  • Mr. French wish he had partook in more internships. While in school, he worked full-time and did not gain work experiences in PR. He worked in radio and TV production which those skills acquired did transfer to PR.

8. What professional organizations is he involved?

  • Mr. French has been a member of PRSA in the past, but doesn’t feel as though it offers a benefit anymore. He encourages students to join for networking benefits.

9. His favorite and least favorite part of his job?

  • Mr. French loves the challenge of finding a way to successfully reach an audience.
  • Things that weigh heavily upon him is the reading and correspondences but it is necessary for success.

10.  What surprised him the most about working in PR ?

  • He doesn’t really know if he was surprise or not but the depth of PR practices was surprising to discover and technology changes.

After doing this interview I am still interested in pursing a degree in public relations. I love to write, keep up with current events, and stay busy!! 

 

 

REFERENCES: PROPENMIC and ROBERT FRENCH

For more information about Mr. Robert French follow him on twitter or vist his blog.

March 1, 2009

Top Ten Interview Tips

Posted in Assignments, Main Page at 7:26 PM by Victoria

1. Turn off cell phones!!

2. Dress business professionally. Women– skirts suits/pants suits. Men-suits

3. Don’t ask about compensation!

4. Don’t bash your old job or boss.

5. Ask before hand about the structure of the interview

6. Ask questions

7. Research the company

8. Don’t stereotype during answers to questions

9. Smile and be polite

10. Arrive earlier than scheduled!! To be on time is to be early!!

 

The references: Myself and PRCA 2330 SPring 2009 class

February 3, 2009

The Evolution of Public Relations

Posted in Assignments, Main Page at 6:27 PM by Victoria

Before breaking into groups to discuss the different eras of Public Relations, I did not have very high expections of the exercise. I did not expect to retain a lot of the information and looked at it as a easy way to pass time.

When we first broke into groups, I was suprised about what my group (#1 Early Beginnings) thought was important and why. The information was plentiful and the explanations were interesting. Some of the information about past events and how public relations relate it to were quite obvious but it wasn’t something I thought about. For example, the Holy Crusades and Boston Tea Party were influenced mainly by the affect of Public Relations. Other events, such as Julius Casear and his journals, did not pop out to me as having a direct relationship with PR but once you analyze it does.

When we broke off into our mixed group, I learned a lot information. Some of the eras had so much important facts that it was hard limiting them down to just a few, Evolving Practice and Philosophy for example.

This exercise gave us a more interactive approach about learning the history of Public Relations, which I believe was a lot easier and interesting than sitting through a lecture about the subject. Overall I enjoyed the exercise and learned a lot of information about the PR eras. I am strong believer in knowing where you come from because if you don’t know your history, you bound to repeat the same mistakes.

February 2, 2009

My 1st week of Twitter

Posted in Assignments, Main Page at 10:11 PM by Victoria

When I was first told that our class would be required to have a blog site and also have to sign up for a networking site (that I had never heard of), I was not excited to say the least. My first time logging onto twitter I was a bit overwhelmed and I did not understand it.  My first few days were painfully boring and confusing. I did not know what I was doing or the purpose of the exercise. Slowly but surely, I began getting the hang of twitter.

I’ve learned that twitter is what you make it. It can be exciting and informative or boring and overwhelming. The more I was on twitter, the more I began to view it as a social networking tool and a site to obtain quick information. I started following sites such as CNN and the Lakers and I got soo much information.

I loved that I could access twitter from my phone, so when I was on the way to school, waiting on the bus I would tweet and look up the new headlines.  I spent most of my spare time between classes looking up new headlines and updating my status.

This week on twitter, I taught me that as a Public Relations major, I must take a advantage of networking sites like Twitter. It is  free promotion and a quick and easy way to network. I believe that I will continue using twitter and spread the word about it to my friends.