April 20, 2010

TOW 15…. Featuring Ms. Jayme Stroud

Posted in PR Connections, PR Social Media, TOW at 6:19 PM by Victoria

What classifies as public knowledge? When do celebrities and other public figures have the right to draw the line?! Understood they chose that public life, but there should be a line drawn to what is considered public business. An example of this is Beyoncé and Jay’s marriage. They did everything to keep their dating under wraps, and even more to keep their wedding that way. But as public figures, the press made that near impossible. For years, different gossip sites linked them together, making different speculations about what they thought was going on between the two.

It’s amazing that something so sacred as marriage could cause so much ”buzzworthiness” and curiosity among the public. They never admitted to being married until the 2010 Grammys when Beyoncé won her award and got so caught up in the moment that she thanked her man. The media had a field day with her one minute speech because all of their speculations were finally confirmed.

A couple that is usually so private finally let the cat out of the bag and this again sent the media into a frenzy. They started making up reasons about why Beyoncé and Jay were unhappy. Media sites like mediatakeout.com and other gossip sites were reporting bogus stories just to gain readers when they for so long were on #teamBeyandJay and spent years linking them together. From stories of his infidelities to stories of her not wanting children, these sites reported anything they could to make their sites more interesting.  

It’s unfortunate when people feel entitled to your information and you no longer have the privacy that you deserve. Because they are public figures, I think many times people want to know what is going on with them. When is that curiosity too much? When will we let our public figures breathe and have at least one thing they can call their own…like their marriage.

*this is a performance of Forever Young by Jay-Z at the 2010 Coachella Music Festival…enjoy!

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ToW 14… featuring MeShae’ Hankerson

Posted in PR Connections, PR Social Media, TOW at 4:56 PM by Victoria

Check Out my guest blogger MeShae’ Hankerson….

Hi!

For my Social Media class, my professor, Barbara Nixon asked us to create a podcast that related to some form of PR.

Because I am a big sports fanatic, I decided to do mine on Sports and Public Relations.

I’ve provided a link to the podcast, as well as an outline for the podcast below. Listen in and enjoy!

Tune in at: http://meshae.podbean.com/

Outline of Episode 1: “Who’s that girl on the field?”

Introduction:

  • MeShae Hankerson, Senior Public Relations major
  • Today’s topic – “Public Relations in Sports”
  • Aspiring Sport PR Professionals

Why Public Relations is important in sports:

  • Sports has an international reach
  • Touches all aspects and areas of Public Relations
  • Crisis management, event planning, community relations, and media relations

What do Sports PR Professionals do?:

  • Everything
  • The job is 24 hours and 7 days a week.
  • Important to have a new media background and interest in communication.

Advice to current and aspiring Sports PR professionals:

  • Visit Brian Gleason’s blog and read “3 Items for the Sports PR person to keep handy” – http://prinsportsblog.com/
  • Network. Network. Network.

March 27, 2010

TOW 11: Martin Waxman

Posted in PR Connections, PR Social Media, TOW at 11:46 AM by Victoria

What I learned:

Martin Waxman provided a lot a valuable information. I feel as though his information was very useful because he is still actively working in the PR field and he is a professor. He is able to provide his students with very updated and hands on information by being very active in his field.

It is imperative for graduating pr majors to still be able to utilize the tradition skills gained during college. Even though social media is emerging forcefully Mr. Waxman stated that it is still important that we know the traditional media relations.  I learned that it may less of importance but it is still a necessity. 

 He offered a book that he thought we should read also it’s “Closure He’s here come Everybody”

What surprised me:

During the interview Waxman stated that while it’s important to know how to use social media you dont have to be on it all the time. This is helpful because I’m not extremely interested in blogging but because I know how to do it, that would give me an advantage when trying to get hired.

It also surprised me that he works actively in the PR field and teaches. This is a great advantage for his students because they are being taught by someone who works everyday in their field of study with real clients.  

The importance of podcasting and traditional relations surprised me also. I thought that because I was informed with social media  I didn’t need to be fluent in my knowledge of traditional media relations. 

What I want to learn more about:

Podcasting and branding my client using podcasting. It’s a new form of technology to me (in the sense) that I have not used if before. Martin __ uses podcasting with his client and he says its better than writing a blog bc once its done its done so you have to think more. I believe that this will help with just your pr skills overall because you are practically thinking on your toes.

March 20, 2010

TOW 9&10 PR OpenMic

Posted in PR Connections, TOW at 10:18 AM by Victoria

In the Spring of 2009 I was fortunate to interview the creator of PROpenMic, Mr. Robert French. I joined his site Spring 2009 and was very impressed with it. I’ve gotten a chance to see PR Open Mic grow and  also use the networking site to connect with many pr professionals, majors, and professors.

This site serves as a way to get in touch with more people in the field of PR and even get involved with some of the activities being advertised.

While using PR Open Mic, I had a chance to connect with Ms. Donna Hill and learn about several pr campaign and strategies being used. For example, I just recieved a message from her about the Blind Driver’s Challenge where NY is proposing new laws on blind drivers. Hill says, “The NY adoption reform story shows how finding a secondary interest can help your clients get exposure for their primary goals. The Thought Provoker story is an example of using the internet to advance discussions on social issues.”

Hill also has sent me information about other PR activism like Haiti relief efforts and  breast cancer awareness.

Without PR Open Mic I would have not known about the blind reform acts in New York and Haitian relief efforts. Below I have posted links to information concerning the New York Blind reform acts and Haitian Relief efforts.

1. The Blind Driver Challenge: How Will Virginia Tech’s Car for Blind People Affect Society?

http://engineering.suite101.com/article.cfm/the-blind-driver-challenge

2. Thought Provokers and Robert Leslie Newman
Nebraska Writer and Athlete is Changing What It Means to be Blind
http://blindness.suite101.com/article.cfm/thought-provokers-and-robert-leslie-newman

3. Dennis H.R. Sumlin – a New York Adoption Story: a Bblind Songwriter and Artist Recruiter’s Long Journey Home
http://law.suite101.com/article.cfm/dennis-hr-sumlin—a-new-york-adoption-story

http://educationalissues.suite101.com/article.cfm/2009_in_review_progress_for_the_blind
Not blind? Don’t know anyone who is? The CDC predicts exploding diabetes-related blindness. Will declining Braille literacy affect taxpayers? Or, is Braille obsolete?
Folk Musicians Support Red Cross Haitian Relief
The Spirit of Giving at Binghamton’s Cranberry Coffeehouse
Jan. 23, 2010
http://folkmusic.suite101.com/article.cfm/folk_musicians_support_red_cross_haitian_relief

Haiti’s earthquake dominates the thoughts of folk musicians and fans at Binghamton’s Cranberry Coffeehouse. John Kirk and Trish Miller inspire gifts to the Red Cross.

Information about the events were supplied by Donna Hill.

March 5, 2010

TWO 8: Podcasting and Emphasizing…

Posted in PR Social Media, TOW at 4:56 PM by Victoria

The topic of the week is podcasting.

Wikipedia defines a podcast as a series of digital media files (either audio or video) that are released episodically and downloaded through web syndication. The mode of delivery differentiates podcasting from other means of accessing media files over the Internet, such as direct download, or streamed webcasting.

According to Wikipedia, Researchers at the University of Texas in Austin are currently suggesting a four part definition of a podcast: A podcast is a digital audio or video file that is episodic; downloadable; program-driven, mainly with a host and/or theme; and convenient, usually via an automated feed with computer software.

Many companies use podcast as a way of broadcasting information at an affordable price. Podcasting is used by many companies and its popularity has grown a lot since 2004. Many people may use a podcast to record what happens at conferences, events, and lectures.  Others may use it as a form of syndication, like a talk show or news cast.

PR professionals and majors can benefit greatly from podcast because it is efficient, widespread, and affordable. Podcast can be used as a tool for viral marketing to spread awareness and reinforce ideas of brand or product. Because it is on the internet, it is widely accessible and can end up any and every where. With a well thought out plan, a podcast can start a successful internet public relations campaign.

February 27, 2010

TOW 7: What is Foursquare?

Posted in PR Social Media, TOW at 9:27 AM by Victoria

When my professor introduced Foursquare to my Social Media class, I had no idea what it was. If you are like me, check out this video below, before you read my discussion on the topic…

I’m going first chat about how companies could benefit from Foursquare.

  1. Advertisement of their product: Their brand, product, or service will be advertised through people talking about them. This could come from mayors and other games that are played to get points. Your business could be the place that users of Foursquare go to obtain points.
  2. Buyer Incentives: If the mayor goes to a particular place, to gain points they may receive a coupon for something free or at a discounted price. This is talked about in the video above. Buyers would have more of a reason to try your product and if they like it, this could lead to an influx of customers.
  3. Influx of customers: Your company or brand may receive more business because it may be the place that other users of Foursquare visit as a result of the buyer incentives. If those that collect the incentives like the product, then they may spread the word about to friends, family, or other Foursquare users. The referrals may use the product and tell others about it.

 There can be potential dangers of Foursquare users and the company sites. If you a have business, and your business is flooded by users of Foursquare that think negatively about the service you offer, it may it be a cause for bad business. Also customers of the application may have access to others location and see their most popular location, this may open up the growing possibility for internet predators, stalkers, and bullies.

Foursquare is rising in popularity. I am unsure if it will take over Twitter Nation. I have my reserves about Foursquare because it provides an easier way for internet friends to met face to face which may not be a good idea, considering many people are not really who they pretend to be on the internet.

February 19, 2010

TOW Week 6: Social Media Friend or Foe

Posted in TOW at 5:01 PM by Victoria

I listened to Mark Ragan along with David Biesack, SAS, Shel Holtz, Vida Killian, Dell, Terry McKenzie, Sun Microsystems, Jim Ylisela, Ragan Communications discuss social media and whether it is a friend of those companies utilizing it or a foe.

Click here to listen.

What I learned?

  • Social Media needs to be your friend. Shel Holtz stated we should care about monitoring social media sites because if they care enough to talk about the company then we should care enough to listen. It’s a form of media that cannot be ignored and can have some detrimental affects if taken lightly. Although I am unsure about the exact impact that social media has on companies profitability, I believe that it does have an astounding impact on the way companies conduct their business.
  • Monitoring social media gives companies the opportunity to slightly shift away from traditional marketing research and go straight to the source.
  • Also when you are listening and responding to customers, you will gain very loyal base that will act as “passionate evangelist.”  These passionate evangelists will defend company and serve as personable ally to those in the community and also help with referrals of business.

What surprised me?

  • The tactics that would be taken if consumers created a website critical of a company. If someone starts a website that speaks negative about a major brand, person, or company, I think the company should send its employees to the website along with their “passionate evangelist” they have created to take on the issue instead of trying to sue the company. Mark Ragan, however, pondered the idea of using the court system. I agree with one of the participants on the panel when she stated that starting legal action will do nothing but create more negative publicity about the client.

What do I want to learn more about?

  • What exactly is the return on investment (ROI) when you monitor blogs and other social media outlets?  It was said in the podcast that the ROI is “priceless.”  I believe that the impact social media has on companies varies. I think it is important to know the worth of social media so that companies can better deal with the effects of it.
  • I would also like to learn more about how companies handle websites set up just to criticize their businesses and how important it is to handle the situation.

January 30, 2010

TOW 3: Is Social Media monitoring ethical

Posted in TOW at 10:55 AM by Victoria

Social media has really gained power and played a significant role on how company’s run their businesses. With the growing popularity of Twitter, Facebook, YouTube and blogs, it makes it impossible for companies to ignore what their customers are saying.

Because of this social media monitoring has started. Trackers have been developed to see who, what, when, where, and how often their product is being mentioned. This has paved the way to gain more insight on what consumers are saying and how to use the information gathered to run a successful marketing and public relations campaign.

The decision of whether social media monitoring is ethical or unethical depends upon how the monitoring is conducted.

As a PR major I do believe that is important to use social media monitoring because it serves as a constant update on how the people feel about your business or product. When doing research, you can see what the people are thinking and find out what plans they would probably like in the future.

Social media monitoring can be unethical because researches can only use trackers from websites that are affiliated with the company or use research by the knowingly opposed groups. For example, if you wanted to see how people viewed the sale of animal fur, it would be wrong to use PETA sponsored blogs as your main source of tracking.

Social media monitoring is necessary to gain perspectives on your target audience, new marketing strategies, and necessary public relations campaigns and if done correctly and ethically can be asset to your company.

Want more information about Social Media Monitoring? Check out this powerpoint…

View more presentations from Marshall Sponder.

January 22, 2010

Social Media TOW: Week 2

Posted in PR Social Media, TOW at 9:12 PM by Victoria

The following topics are the subject for this week.

  • How was/is social media being used in the Haitian earthquake crisis, especially by the American Red Cross?

Social media has played a major role in helping gain awareness about the Haitian earthquake crisis and about how to donate or help support relief efforts. I found out about the 7 magnitude earthquake through social media outlet, Twitter.  Through Twitter, I gained information about death counts, ways to give,  contact information for donation facilities, and also the amount of money being raised. I used twitter as a constant source to receive updates on the disaster.

The Red Cross has been able to use social media to gain donations and raise awareness about the severity of the earthquake. The Red Cross has benefited greatly from social media outlets because they have received free PR  and Advertising. This has come by users of all different social media networks urging fellow users and friends to donate and by informing them on how to give. For example, YouTube is broadcasting the The Help for Haiti Now (which the Red Cross is apart of) live.

Now the next topic…

  • Why are comments such an integral part of blogs? What advice would you offer on writing effective blog comments?

Comments on blogs play a very instrumental role in the “blogging world.” Comments allow the author to recieve constant feedback on topics without having to conduct a survey or use other expensive mechanisms to see what readers think of his or her content. Comments help with research by making it easier to see what consumers are thinking about a product, brand, or company. By having the option for the readers to comment, it allows for the author to be able to respond and for the reader to feel like the blogger is interested in his or her opinion.

Comments also help with other readers. Some readers may visit sites just to see the comments about certain products and companies. They may use this when deciding whether or not to buy a product or try a service from a business.

I recommend that those that comment on blogs refrain from using offensive language and always be tactful with positive or negative opinions. If it sounds like you’re being negative for no reason, it’s more than likely that readers will not take your post serious.

Comments serve as a very influential tool in social media because it could affect your product, brand, and/or company’s creditability, revenues, and success of a product or service.